CLIENT: YouTube
AGENCY: Codeword
I WORKED ON: Design, Art Direction, Illustration, Animation.
“Brandcast is Youtube’s annual event to showcase the brand’s influence as an advertising platform.”
I worked with a small team of strategists, writers and designers to create a branding direction for YouTube's social platforms for Brandcast 2017. Using YouTube's look and feel, we established a cohesive set of visual assets to launch during the event. Countdowns, teasers, and intro cards were all a part of this library of social posts that were promoted to hype the event to their avid audience.
