Ana Macias

Snapchat for Business

CLIENT: Snapchat
AGENCY: Codeword

I WORKED ON: Design, Art Direction, Illustration, Animation.

Snapchat for Business provides marketers key insights, tools and case studies into their platform and products.

Our team worked to create a massive amount of content for Snapchat's business initiative: As a part of our day-to-day, we worked on any blog posts or case studies highlighting partner creative on their platform. For each post, we concepted the best way to visualize the data provided, and worked with a custom CMS to upload any and all creative. From infographics, to motion, each post included something unique.


Social inline images were created and paired with each article to best represent important data and insights.


Each post had customized imagery, ranging from hero images to stat cards. Keeping in brand with guidelines, every image was custom designed and illustrated.