CLIENT: Maker Camp
AD: Michelle Wadler
I WORKED ON: Illustration, Design
In an effort to make sure Maker Camp's digital presence was cohesive, I created a library of assets that were used throughout the summer program. Illustrations were created for uses in posters, stickers, and any kind of digital promo and announcing.
Social cards with teasers for each online course were promoted on Twitter and Google+. We were fortunate enough to even get some of our assets shared by the First Lady herself.
Not only did we get to work on digital assets, but I was able to create a foldable character to promote the event. We used a hashtag to see it come to life in the hands of the millions of students taking the courses.
Bumpers with unique illustrations were used to announce upcoming projects. Each week's theme was showcased in the creative.